How ARPR Elevated Awakened Woman with Bold Branding & PR

Yvette Bodden, 

Awakened-Woman.com / AW Confidential Podcast

About the Project

Yvette Bodden is a dynamic Latina entrepreneur, award-winning journalist, published author, and the host of AW Confidential—a podcast spotlighting real, unfiltered conversations around womanhood, empowerment, and resilience. She approached ARPR to help elevate her brand presence, boost visibility, and strategically grow both her audience and business.

The Challenge

Despite having a compelling mission and a loyal following, Yvette’s brand lacked visual cohesion and the high-end polish needed to attract greater media attention and partnership opportunities. Her original logo and muted blue branding didn’t reflect her vibrant energy or bold storytelling style. Her social platforms also lacked strategic direction, limiting audience engagement and monetization potentials.

The Solution

We began with a press-driven PR strategy to position Yvette as a thought leader and powerful Latina voice in the personal growth space. Through targeted outreach and storytelling, we secured interviews and editorial placements that aligned with her mission and expanded her reach.

Next, we reimagined the AW Confidential brand identity. Drawing from Yvette’s dynamic personality and the podcast’s empowering tone, we introduced a new logo and vibrant brand palette of hot pink, orange, and yellow. The goal: to reflect boldness, energy, and modern femininity—while staying true to the heart of her message.

We then overhauled her Instagram presence, applying a consistent visual direction and a tailored content strategy designed to engage, inspire, and grow her community. Once the brand was visually and strategically aligned, we focused on monetization—developing a roadmap for brand partnerships, sponsorships, and advertising opportunities.

The Results

  • 60% increase in Instagram followers and engagement within just 3 months

  • A 25% quarterly revenue increase through ads, sponsorships, and brand collaborations

  • Elevated brand positioning that helped Yvette secure more media coverage and business opportunities

  • A cohesive, high-impact brand presence that now matches the power of her voice and mission

Podcast promotional graphic for 'Fabulous Entrepreneurship' featuring episode on 'The Ugly Truth About Entrepreneurship' with Yvette Bodden and Elaine Slatter as the podcast host, displaying photos of Yvette Bodden and Elaine Slatter.
Young woman sitting on a blue couch with a pink and white wall behind her, holding a podcast sign. In front of her are a book titled 'A Journey to Becoming the Best-Self,' a black microphone, a white mug with a black dragon logo, and a plant.
Promotional graphic for 'Girl Talk y Más' podcast featuring Yvette Bodden, an author and founder of Awakened Woman, with a photo of her smiling in a pink sweater.
Cover page of a Medium article featuring an interview with Yvette Bodden, showing her smiling in an orange top and white pants.
Promotional poster with a smiling woman in an orange sweater, text about how to talk to parents about anything, and information about a stream on intercultural dating and nervousness.
Podcast cover featuring Yvette Bodden and Samantha Baines, with a microphone illustration and audio controls.
A printed page featuring an interview with Yvette Bodden, CEO and founder, discussing her journey as a female entrepreneur and her motivational insights. The header indicates the interview is part of a series on diverse experiences in entrepreneurshi
Cover photo of a magazine or booklet titled "Industry Leaders" featuring a woman in a pink sweater and white pants, smiling against a pink background. She is identified as Yvette Bodden, a Latina leader, CEO of Awakened Woman, and host of AW Confiden
Page from an online Valentine's Day gift guide featuring red roses.
Presentation slide explaining social media strategy for AW Confidential Instagram. The slide mentions that ARPP helped create a more appealing logo and content, shifting from a business blue and white theme to bright pinks and oranges to boost engage
Several business cards for Airpr, a public relations firm, are scattered on a white surface. The cards are maroon and yellow with the firm's name and service description.

Testimonial

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Testimonial •

“ARPR has been instrumental in transforming AW.com and the AW Confidential Podcast into thriving platforms. They helped me monetize my work, scale my social media presence, and refine my branding and strategy to resonate with my audience. Through their expertise, I’ve been connected to incredible opportunities, from leveraging my writing to attending exclusive events that provided engaging and impactful content for my audience. ARPR’s dedication and strategic approach have taken my brand to new heights, and I’m so grateful for their partnership!”

AMPLIFIED 
REACH

500K+ potential impressions
per campaign.


ROI IMPACT

2-5x return on investment from
earned media coverage.


ENGAGEMENT GROWTH

75%+ increase in social media interactions.

Unlock Your Brand’s Full Potential

Let us help you achieve the recognition and visibility your brand deserves. Whether it’s through media placements, influencer partnerships, or event exposure, we have the strategies to take you to the next level.

Logo of ARPR Alli Rodriguez Public Relations featuring gold lettering on a dark red background for ARPR, and white text for Alli Rodriguez Public Relations below.