Tori’s Luminous Candles: A Legacy-Inspired Brand Reinvented for Luxury

Tori’s Luminous Candles-Candle Brand

About the Project

Tori’s Luminous Candles was founded by Natalie as a heartfelt tribute to her late grandmother. While the brand’s mission was deeply personal and meaningful, Natalie struggled to position it within the luxury market. She approached ARPR to bring clarity to her brand direction, elevate its aesthetic, and create a presence that would resonate with high-end customers—without losing the emotional core of the story.

The Challenge

The original brand identity lacked the sophistication Natalie envisioned. The logo featured a literal cartoon-style image of her grandmother, which, while sentimental, clashed with the elegance required for the luxury candle space. The brand was also missing a cohesive marketing and social strategy to communicate its unique blend of legacy and refinement.

The Solution

We began by reimagining the visual identity. Inspired by her grandmother’s favorite flower, we designed a refined, feminine logo that honored her legacy in a more timeless and elegant way. Instead of removing the personal element altogether, we preserved it by introducing a thoughtfully designed insert card featuring her grandmother’s photo and a brief brand story—creating an intimate, high-touch customer experience.

To build brand consistency and recognition, we crafted a full strategy for social media storytelling, visual direction, and market positioning. We also connected Natalie with curated event and gifting opportunities to introduce her candles to the right audience and elevate her brand in high-end circles.

The Results

  • A complete visual transformation that aligned with luxury standards

  • A brand identity that honored legacy without sacrificing elegance

  • Clear brand positioning with consistent, elevated messaging

  • New opportunities for visibility through curated events and strategic gifting

  • A stronger emotional connection with customers—without compromising on aesthetic

BEFORE

Line drawing of an older woman with glasses, accompanied by the text 'Toris Luminous Candles 100% Soy Wax'.

AFTER

Logo for Tori's Luminous Candles featuring a line drawing of a flower and elegant text.
A black-and-white photograph of an elderly woman with glasses and styled hair, alongside a text section explaining her significance. The text describes her as Victoria, the grandmother of the candle business founder, and pays tribute to her spirit and influence. A logo of a flower with the words 'Tori's Luminous Candles' and a QR code are also visible at the bottom right of the image.
Several Business cards for Ariel Rodriguez, a public relations professional, with a maroon background and yellow text.

Testimonial

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Testimonial •

“Working with ARPR was a game-changer for Tori’s Luminous Candles. They helped us completely redesign our logo to align with our vision and created a focused branding and marketing strategy that truly captured our essence. Thanks to their expertise, we’ve elevated our brand image and connected with our target audience more effectively than ever before. ARPR’s creativity, professionalism, and commitment to our success have been invaluable!”

AMPLIFIED 
REACH

500K+ potential impressions
per campaign.


ROI IMPACT

2-5x return on investment from
earned media coverage.


ENGAGEMENT GROWTH

75%+ increase in social media interactions.

Unlock Your Brand’s Full Potential

Let us help you achieve the recognition and visibility your brand deserves. Whether it’s through media placements, influencer partnerships, or event exposure, we have the strategies to take you to the next level.

Logo of ARPR Alli Rodriguez Public Relations featuring gold lettering on a dark red background for ARPR, and white text for Alli Rodriguez Public Relations below.