Tori’s Luminous Candles: A Legacy-Inspired Brand Reinvented for Luxury
Tori’s Luminous Candles-Candle Brand
About the Project
Tori’s Luminous Candles was founded by Natalie as a heartfelt tribute to her late grandmother. While the brand’s mission was deeply personal and meaningful, Natalie struggled to position it within the luxury market. She approached ARPR to bring clarity to her brand direction, elevate its aesthetic, and create a presence that would resonate with high-end customers—without losing the emotional core of the story.
The Challenge
The original brand identity lacked the sophistication Natalie envisioned. The logo featured a literal cartoon-style image of her grandmother, which, while sentimental, clashed with the elegance required for the luxury candle space. The brand was also missing a cohesive marketing and social strategy to communicate its unique blend of legacy and refinement.
The Solution
We began by reimagining the visual identity. Inspired by her grandmother’s favorite flower, we designed a refined, feminine logo that honored her legacy in a more timeless and elegant way. Instead of removing the personal element altogether, we preserved it by introducing a thoughtfully designed insert card featuring her grandmother’s photo and a brief brand story—creating an intimate, high-touch customer experience.
To build brand consistency and recognition, we crafted a full strategy for social media storytelling, visual direction, and market positioning. We also connected Natalie with curated event and gifting opportunities to introduce her candles to the right audience and elevate her brand in high-end circles.
The Results
A complete visual transformation that aligned with luxury standards
A brand identity that honored legacy without sacrificing elegance
Clear brand positioning with consistent, elevated messaging
New opportunities for visibility through curated events and strategic gifting
A stronger emotional connection with customers—without compromising on aesthetic
Testimonial
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Testimonial •
“Working with ARPR was a game-changer for Tori’s Luminous Candles. They helped us completely redesign our logo to align with our vision and created a focused branding and marketing strategy that truly captured our essence. Thanks to their expertise, we’ve elevated our brand image and connected with our target audience more effectively than ever before. ARPR’s creativity, professionalism, and commitment to our success have been invaluable!”
AMPLIFIED REACH
500K+ potential impressions
per campaign.
ROI IMPACT
2-5x return on investment from
earned media coverage.
ENGAGEMENT GROWTH
75%+ increase in social media interactions.
Unlock Your Brand’s Full Potential
Let us help you achieve the recognition and visibility your brand deserves. Whether it’s through media placements, influencer partnerships, or event exposure, we have the strategies to take you to the next level.
